Cultivating children’s connection with nature through gamified learning

Master’s Capstone Project @ UC Berkeley
UX/UI Design
Mobile App
Project Type
Master’s Capstone Project @ UC Berkeley
My Role
UX Design
UI Design
Design System
User Research
Teammates
Zoya A (UX Researcher)
Grace R (PM)
Emily T (UX Designer)
Andy V (Engineer)
Duration
6 weeks for research
3 weeks for ideation
4 weeks for design
3 weeks for testing
Tools
Figma
Miro
Adobe Illustrator
Adobe Photoshop
Overview

An interactive mobile application designed to reconnect children with nature through gamified learning

Playscape aims to address the growing disconnect between children and nature by providing a fun and educational platform that encourages outdoor exploration and species literacy. The project was undertaken as part of my Master’s capstone at UC Berkeley and culminated in receiving the Dr. James R. Chen Award for Outstanding Master’s Capstone Project.

01

Discover

WHAT'S THE PROBLEM?

Children globally are increasingly disconnected from nature, spending more time indoors and exhibiting reduced species literacy

Decline in outdoor play

Children now spend 35% less time engaging in outdoor play compared to their parents

Species literacy gap

Children over the age of 8 are substantially better at identifying Pokémon species (80% accuracy) than real species (less than 50% accuracy)

Decline in biodiversity

Roughly 1 million species are at risk of extinction; children are expected to see thousands of species disappear in their lifetime

This disconnection is alarming because nature connectedness has been shown to enhance children’s overall well-being, including more positive affect, vitality, and life satisfaction.

Thus, our goal is to create opportunities for children to engage with nature, in order to increase their connectedness with it.

02

Research

preliminary research

Conducting interviews with parents and domain experts to understand needs

Key findings from parents:

Motivation: “Being outside on its own is not gonna do it. [My child] needs the allure of an activity to be motivated to play outside” (P5)

A need for nature-based learning: “My ideal would be a little more real outdoorsy stuff, right? You can do that in the Bay Area...but in Toronto, we don’t have as much of that.” (P3)

Key findings from nature education & child development experts:

Content: Focusing on biodiversity, and specifically, local species can be a starting point for improving nature connectedness

Approach: Common current practices on nature education include observation and scavenger hunts

Based on the research findings, we asked ourselves:

How might we create engaging and accessible opportunities for children to connect with and learn about nature?

competitive analysis

Examining existing digital applications focused on outdoor play and nature education to uncover gaps in the market

Our competitive analysis revealed a significant gap between engaging outdoor exploration apps and educational nature platforms. While apps like Pokémon Go offer exciting gamified experiences, they lack educational value. Conversely, educational platforms like Nat Geo Kids are informative but not engaging.

Products

Type of Interaction

Strengths

  • Promote physical exploration through gamified outdoor experiences

  • Incentives through rewards and levels

  • Strong nostalgia factor keeps users engaged

  • Reliable, factual, and comprehensive educational content

  • Visually appealing with high-quality images and videos

Weaknesses

  • Predominantly fictional, offering little real-world educational value

  • Safety concerns due to random spawning of the tasks

  • Static presentation with limited interactive features

  • Text-heavy, passive consumption of information

  • Images primarily feature adult stages of species

03

Ideate

opportunity framing

Bridging the gap by combining the interactive elements of outdoor exploration apps with the rich, educational content of traditional nature education platforms

design principles

Content

Emphasis on local species

Drawing from expert interviews, Playscape aimed to focus on introducing children to local species as a starting point in fostering nature connectedness

Celebrate local green spaces

Insights from parents reveal that some areas have limited access to nature. Playscape aimed to highlight and celebrate local green spaces, finding beauty in everyday surroundings.

Approach

Blended experience

Combine digital interactions with real-world exploration, integrate learning and playing to provide a comprehensive and engaging experience

Recurring engagement

Incorporate features that promote ongoing engagement, such as points and rewards systems to keep children interested and engaged

Child-friendly design

Deliver content in manageable, bite-sized manner with visually appealing elements and easy-to-use navigation

system map

Connecting digital learning with real-world exploration

To address the gap, we ideated two major flows for the Playscape app: species learning and outdoor exploration. The app starts with an empty habitat. In the species learning flow, children take interactive quizzes on local biodiversity, allowing them to "grow" virtual animals and visualize their lifecycle. The outdoor exploration flow involves treasure hunts in local green spaces to discover digital treasures. These discoveries and new species populate their virtual habitat into a vibrant ecosystem.

visual system

To keep children engaged through a vibrant and intuitive interface

04

Final Design

onboarding

Guiding children into nature's realm

  • An onboarding process with intuitive tutorials and engaging visuals to ensure that children quickly grasp the app's functionalities and feel empowered to explore nature's biodiversity
interactive species learning

Explore and grow with local species

  • Interactive quizzes: Digestible questions to learn about the facts of various local species and populate a fact sheet at the end
  • Lifecycle visualization: Each correct answer helps the virutal animals progress through different life stages
OUTDOOR EXPLORATION

Discover nature's treasures in your neighborhood

  • Treasure hunt: Explore local green spaces to search for digital treasures of plants
  • Optional activity prompt: Each treasure includes an optional activity prompt, such as observation exercises to further engage with nature
virtual habitat growth

Unlock new species and grow the virtual habitat into a thriving ecosystem

  • Earn points to unlock new species through completing quizzes and outdoor quests
  • Each species added enriches the virtual habitat, reflecting their efforts to explore, learn, and contribute to a vibrant digital ecosystem that mirrors real-world biodiversity
Project outcome

🎉  We are honored to have been awarded the Dr. James R. Chen Award for Outstanding Final Project at UC Berkeley

We presented our Playscape app to an audience of over 100 attendees as the culmination of our MIMS capstone at UC Berkeley, receiving highly positive feedback for its engaging design and educational value. We were thrilled to be one of the two winning projects out of 14 final presentations. Judges praised the project, noting, "The idea of creating an outdoor interactive installation is clever, and even with just a few screenshots of the digital app, the design stood out as innovative and child-friendly."